Apprenticeship Standard For Customer Service Specialist Level 3

Our full Standard factsheet can be viewed here: Customer Service Specialist

Occupational profile

Customer Service Specialists provide direct customer support across a wide variety of sectors and organisations. They are customer service advocates, acting with high levels of professionalism and integrity. They are often a referral or escalation point for more complex or technical customer requests, queries and complaints. Customer Service Specialists are also experts in your organisation’s products and/or services, sharing their knowledge and experience with the wider team. They gather and analyse data such as customer information to help influence necessary changes and improvements to service. Whether it is face-to-face such as in a retail or service industry environment or via a contact centre/online facility, Customer Service Specialists use their understanding of organisational and general I.T. systems/digital technologies to provide a responsive and comprehensive point of customer service.

Video Overview

Key Facts

Duration – 15-18 months

Study mode/frequency – Regular attendance on bespoke virtual learning environment and face-to-face meetings planned in with a dedicated tutor

Qualification – Upon completion the apprentice will receive: Customer Service Specialist Level 3 qualification

Knowledge and Skills

  • Business strategy/processes in relation to your customers and your organistion
  • Continuous improvement
  • Leadership styles
  • Customer experience & challenges to its success
  • Understanding internal & external customer behaviour
  • Understand what drives loyalty, retention & satisfaction
  • Analysing information to provide customer insight
  • Legislation, regulations and industry best practice
  • Approaches to negotiating & resolving complex problems
  • Gathering customer feedback
  • Finding solutions that work for the customer & company


  • Developing self
  • Ownership and responsibility
  • Working in a team
  • Equality – treating customers as individuals
  • Demonstrating brand advocacy, values & belief
  • Proactive and flexible towards needs of the customer

Functional Skills – Required to work towards Level 2 in maths and English, unless exempt with recognised prior learning.

Assessment – End point assessment which may include: test of knowledge; competency based interview; assessment of evidence; presentation & questioning and a professional discussion.

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