Apprenticeship Standard For Digital Marketer Level 3

Our full Standard factsheet can be viewed here: Digital Marketer

Occupational profile

The primary role of a Digital Marketer is to define; design; build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A Digital Marketer will typically be working as part of a team, within which they will have responsibility for elements of the overall marketing plan or campaign, working to defined marketing briefs and instructions.

Our Digital Marketing apprenticeship develops knowledge and competence in the principles of marketing, digital marketing and coding. It is assessed through work-based tasks which are developed into an overall portfolio of evidence.

Typical Job Roles Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Video overview

Key Facts

Duration – 14-18 months

Study mode/frequency – Regular attendance on bespoke virtual learning environment and face-to-face meetings planning in with a dedicate tutor

Qualification РUpon completion the apprentice will receive: Digital Marketer Level 3 qualification & Chartered Institute of Marketing (CIM) Level 4 Award in Digital Marketing


  • Principles of coding
  • Marketing Principles
  • Digital Marketing Business Principles

Competency/Skills or Behaviours

  • Communication, creativity, research, technology, customer service, problem solving and analysis
  • Demonstrate full range of skills to fulfil the Digital Marketer job role
  • Work as part of a professional team

Functional Skills – Required to work towards Level 2 in maths and English, unless exempt with recognised prior learning.

Assessment – The programme is assessed via online tests and the development of a portfolio of work-based assignments, culminating in an End Point Assessment process.

A final synoptic project brings together all that has been learner on the programme into real-life digital marketing campaign.

For further information please contact our Engagement team